Amai Rodríguez, (Spain 1985), started Fine Arts and continued with Fashion Design at the contemporary school, ESDEMGA, finishing this degree with an Honorable Mention and immediatelybuilding a brand from a combination of these two paths. But before getting there, she worked for La Abadía’s Theater, RESAD, Zara, Reem Alasadi, among others. Understanding Fashion as Art, storytelling became her leitmotif, mixing popular culture and ordinary elements with music, nightlife and imaginary worlds. Finalist in the international contest, ITS Fashion #7, (Trieste), Amai Rodríguez showcased three times in Samsung Ego’s catwalk, (Madrid), also awarded with the L’Oreal Fashion Prize for being the best collection of the year and also Prenamo’s prize due to its business excellence.
You will recognize an Amai Rodríguez for its colorful unusual prints, reworked vintage feeling, and also a mixture of botanical background plus retrofuturistic acid culture, also by the use of masks, unexpected items and other paraphernalia!
Fighting for a better use of fashion and a nonsense mass production, you will discover soon her new 2019’s collection in her website and specific stores. Also you can find her & her amazing team, dancing in the best underground clubs of Barcelona, say hi to them for an unforgettable night!
17 Questions to Amai Rodríguez by David López
If Art in capital letters inspires you, your designs would be…
A film: Return to Oz by Walter Murch
One Song: Papua New Guinea by Future Sound of London
A painting: Christina’s world by Andrew Wyeth
A city to live...
And to work...
If fashion tells a story, real or imaginary, which one would be yours?
Imaginary, with a little dose of daily drama and a little bit of scifi secret dimensions!
How much of dreaming and fantasy is in your way of understanding fashion?
90%. The other 10%, market/sales
If you could dress someone for a day, who would it be?
Which elements of Pop Culture will always be linked to your way of seeing the world?
Doughnuts, cassettes and The muppets
In fashion, there is also fast food?
Unfortunately, too much!
What trend do you expect to return from oblivion?
The Art of wearing a hat
What will always be in fashion, no matter how many decades go by?
Choose a garment from your wardrobe that has a special meaning for you.
A white fake-haired coat, it travelled, partied and lasted more than 10 years!
If your life were a book, what would its title be?
“The Infinite Loop”
What takes up most of your time?
Music! Looking for it, discovering it and dancing to it (& repeat!)
What are the little things that make your day to day better?
Charles, my little soft, hairy ball
A personal 'rule' you never break.
Never drink before 12:00 noon.
What values matter in your life and work?
Be true to myself, without harming others and saying NO to the “use and throw away” culture.
A pending adventure to realize...
Cooking for someone